John is the Founder & CEO of GROWx B.V. a vertical farming company. He worked in venture capital backed start-ups in many areas: media, couture fashion, LED lighting and creative leadership in business development and marketing. John has a MBA from Rotterdam School of Management at Erasmus University and BA in History from Boston University. He drew his passion for building vertical farms from his years leading groups in the mountains and backcountry, as an answer to address the imbalance between humanity and the natural world.
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